Competition Brief set by Joules based on the British countryside. I decided to focus on the importance of Rewilding the landscape, inspired by a visit to see rewilded beavers in a Devon river over the summer. My goal was to bring awareness to 4 declining species due to various factors such as climate change, destruction of habitat and farming.
My designs are for a kids-wear collection, each to be accompanied by a card, detailing some key facts about the species, which would arrive with the garment, thus engaging the child within the concept. Each design is digitally printed onto a jersey suitable for a lightweight jumper, appliqued with velvet, and beaded to increase tactility.
I'm really pleased to say that I won this competition and will soon be undertaking a virtual internship with Joules!
My designs are for a kids-wear collection, each to be accompanied by a card, detailing some key facts about the species, which would arrive with the garment, thus engaging the child within the concept. Each design is digitally printed onto a jersey suitable for a lightweight jumper, appliqued with velvet, and beaded to increase tactility.
I'm really pleased to say that I won this competition and will soon be undertaking a virtual internship with Joules!